BBDO New York ruins a blossoming high school romance in shocking gun violence PSA

BBDO New York partnered with Sandy Hook Promise to create a PSA featuring Evan, a teen who experiences a school shooting. The one-minute-and-40-second story starts off as a potential love story with Evan scribbling notes on a desk to a secret admirer.
As he finally meets the girl who wrote him during the school year to have a school shooter burst through the gym.
The video cuts to text, which says, “While you were watching Evan, another student was showing signs of planning a shooting.&rdq