BBDO launches global video content agency Flare in Shanghai

BBDO has launched its video content and production agency Flare in China in a bid to help brands engage with the country’s active social media audience.
Flare Shanghai will be tasked with creating video content including documentaries, live events, behind-the-scenes, interviews, case studies, teasers, product videos and photography shoots for clients such as Tourism Australia, HP and General Electric.
The launch of the global brand, which has 16 offices worldwide including six in the APAC