BBC Worldwide hires Pottermore’s Anna Rafferty to head up digital marketing

The BBC Worldwide has made a significant appointment to its marketing team, hiring former Penguin Digital managing director and Pottermore director of product, creative and content, Anna Rafferty.
Rafferty will start at the BBC’s international and commercial arm at the start of 2017 as director of digital marketing.
In the new role she will set the digital plans and marketing launches for major brands, including BBC Brit, BBC Earth and BBC First, as well as titles such as Top Gear and Doct