BBC programmatic boss David Goddard: 'Digital audio will be the next to go programmatic this year'

Ahead of The Drum's Digital Trading Awards, judge David Goddard outlines the challenges and opportunities in the digital sector.
As the BBC's ‎global head of programmatic trading at BBC Worldwide he's got his eye on the potential that programmatic TV and audio will deliver in the coming year. 
The theme of the awards this year is “Living the Dream - Programmatic everywhere” what do you see as the immediate and long term effect for the adtech industry? It is an exci