14-07-2016 08:00 via thedrum.com

BBC News courts millennials to save its future

The BBC has retained its licence fee for the time being but it won’t for much longer unless it can persuade millennials to embrace it in the same way previous generations have.
Within the UK, the organisation has a culture of open access to its content, while being free of advertising. At the same time it demands a fee of £145.50-a-year from a public that, generation by generation, appears increasingly reluctant to pay for news, the BBC’s primary function.
Overseas, it’s
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