BBC Athletics launch new idents to push summer sports

Production company Chief has launched a new title sequence and visual identity for BBC Athletics to promote a variety of athletic sports spanning the summer months.
The MediaCity UK based firm was appointed to the BBC following a creative pitch, and tasked with producing titles aimed at promoting a ‘fresh, youthful and energetic mood.’ The sequence was produced using a variety of scenes from BBC archive footage, which were then given a visual treatment using a mix of 2-and 3D animati