Baskin-Robbins uses ‘Got Me Like’ meme speak in ice cream campaign

Baskin-Robbins has launched an ad campaign that leverages the popular ‘Got Me Like’ meme to capture the joy of ice cream for younger audiences.
‘Baskin-Robbins Got Me Like’ marks a strategic shift for the brand, away from product-focused advertising to a more emotion-driven brand campaign, which was created by Baskin-Robbins’ agency of record, 22squared.
The campaign uses bright colors, music, dance, internet memes, animation, pompadours and overall silliness to con