Barb tackles TV fragmentation by capturing tablet, PC and smartphone audiences

The Broadcasters’ Audience Research Board (Barb) has undertaken a major overhaul of its ratings system by taking into account multi-screen viewers across all TV, tablet, PC and smartphone mediums for the first time.
Acknowledging the era of distraction we now live in, Barb will launch a four-screen viewing dashboard from Tuesday (25 September), from which users may view the top 15 programmes of the week arranged by average programme audiences, arranged by either broadcaster or individual c