Bank of America’s CMO and Starcom’s global president on redefining consumer experiences through data

The Drum has teamed up with Publicis for a five-part video series during Cannes Lions to explore how brands can use data and technology to stay relevant with today’s always-connected consumer.
On day one, Bank of America’s chief marketing officer Meredith Verdone, and global brand president at Starcom, Lisa Donohue speak about the impact of data-driven storytelling and how that is driving deeper understandings of consumer behaviour.
“Data-driven storytelling is really exci