B&M Bargains creates dog language ad to bark up some buzz during Crufts

It is not unusual for retailers to tailor ads to different audiences, for instance global broadcasts often see redub ads in suitable regional languages, and now B&M Bargains has taken this one step further with an ad tailored to get the attention of dogs.
The ad, created by Cheethem Bell with media handled by Carat Manchester, looks to cause a stir among dogs while highlighting the discount retailers aisle dedicated to all things canine.
Two versions of the ad were created, one in English an