Back to the future: A new generation may be the next target for marketers in 2017

A top priority for marketers in 2017 should be to pay closer attention to the 'mobile-first' Generation Z, so called post-millennials and centennials, as brands increasingly must connect with this discerning group.
With Gen Z  numbers now reaching two billion people worldwide - approximately 27% of the world's population - a recent report by Kantar Millward Brown suggests that marketers need to develop creative, mobile content that appeals to the emotions of the Gen Z consumer if they want