Back to bricks and mortar: how e-commerce has embraced the real world

Many digitally born businesses are taking the plunge into physical retail as they tap into the rise of the experience economy American eyeglass retailer Warby Parker’s foray into bricks-and-mortar retail began in one of its co-founders’ apartments. Warby Parker launched in 2010 as an e-commerce business enabling customers to order a range of affordable glasses to try at home before sending the unsuitable ones back. After a surge in demand, customers started asking Warby Parker if the