Bacardi restructures marketing to ‘bring accountability closer to the front line’

Bacardi’s new global CMO John Burke is restructuring the drinks giant’s marketing department to “drive accountability as low as we can go” in order to foster more responsive marketing.
At an event on Thursday (8 February) Burke told Marketing Week: “We’re driving accountability as low as we can go, as close to the front line as possible, so we can create a really really responsive marketing organisation that can make real change.”
He added: “We are