Bacardi preps for Halloween with zombie-themed spot that borrows from horror classics

Halloween costume and party planning has already begun, and Bacardi is betting that people are ready for the frights and delights of the season.
All summer, Bacardi celebrated its dance-filled campaign, ‘Do What Moves You,’ but come Halloween, the brand will make people move by jumping out of their seats with a spooky new Halloween cocktail film reminiscent of old-school horror flicks, by BBDO New York.
More than just a recipe video, Bacardi’s Halloween cocktail film draws