16-01-2017 22:38 via thedrum.com

B2B Tech influencers gain insight from their position, and predict key trends, study suggests

A recent report in Forbes Magazine suggests that B2B tech CMOs are a combination of C-level executives, authors, and professional speakers who leverage insight gained from their position.
Leadtail, a social media insights research company that tracks over 1,300 North American CMOs who are active on Twitter, recently analyzed over 680,000 tweets that specifically B2B tech CMOS are talking about.
While many of the B2B tech influencers speak best about what they know (e.g., @rwang0 is a p
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