B2B platform Handshake adds services with Mailchimp link

Handshake, a B2B commerce technology provider, is integrating its platform with MailChimp’s ecommerce solution to increase its service offering, the company announced this week. 
Handshake clients can now use MailChimp’s technology to send targeted emails based on order volume, previous purchase and other attributes, the company says.The integration will facilitate in-person and online services, states Handshake CMO Mike Elmgreen. 
MailChimp's ecommerce 3.0 API, cloud-