B2B marketers still grappling with content as a strategic, business asset

Content still reigns as king among B2B and B2C marketers, but as a strategic, long term business asset, marketers are challenged with forming a clear corporate vision for it.
A recent report by the Content Marketing Institute polled 411 B2B and B2C marketers,  and found that content marketers are less adept at using, analyzing, forming a strategy around it, and tying it back to business goals. The central finding of the report suggests that 92% of marketers  view content as a