B2B marketers see optimism in long-term brand-building

B2B brands are more determined to maintain their marketing spend than their B2C counterparts, according to research from LinkedIn. The Drum explores. 
Ahead of B2B World Fest tomorrow, The Drum dug into research that shows that B2B marketers appear to appreciate brand-building more than their B2C peers and will continue spending during the cost of living crisis.
Despite a demonstrable impact on budgets, brand-building remains a priority with two-thirds (67%) of senior B2B marketers. Th