B2B marketers must begin thinking of influencers as being outside of the C-suite

B2B marketers must ramp up their focus outside of the C-suite and look towards the in-demand marketing personas or influencers if they hope to increase pipeline development and revenue-driving opportunities.
As B2B marketing professionals continue to see a growing difference between market researchers and those that are the in-demand marketing personas that organizations are trying to acquire, it would behoove B2B marketers to gain a deeper insight into their target prospects