B2B marketers can do more to unlock the potential of their brands

The team here at LinkedIn recently celebrated 'B2B in focus' week, a few days dedicated to unearthing the latest trends and innovations in B2B marketing.
One of the things that really struck a chord with me was a panel discussion we hosted with Kantar Millward Brown, BrandZ, Hill & Knowlton and a number of leading marketers – Dean Aragon of Shell, Judith Everett from The Crown Estate, Ryan Miles from Microsoft and Annabel Venner of Hiscox –