B2B marketers are ‘generally unclear’ of what AI means, according to research

B2B marketers are still very much in the early stages of grappling with artificial intelligence (AI) and how it applies to their businesses, according to a research conducted by two marketing firms.
According to the report, which surveyed more than 300 B2B marketing and sales professionals, those who work in the field are “generally unclear of what AI means and the potential impact it could have on their business to achieve objectives.” The report was conducted by marketing and