Axe partners with Martin Garrix on branded music video for Axe Music launch

Unilever's Axe has based its brand on attraction, and its latest foray into branded content finds the body spray brand partnering with a famous DJ for a music video that’s all about boy-meets-girl.
With its newly-minted platform Axe Music, the personal care brand looks to further build affinity with young men and their passions. Thus, Axe (also known as Lynx) has partnered with Dutch DJ and producer Martin Garrix. The 22-year-old artist recently released a single, Ocean with Khalid, a