Aviva and Tesco issue ‘call to arms’ to do more for mums

Removing complexity to enhance simplicity and speed is essential if Aviva is to build greater affinity with mums, according to brand communications and marketing director Pete Markey.
Reacting to news that the insurance and pensions provider hadn’t made the cut in Mumsnet and Saatchi & Saatchi’s list of the top 10 highly effective brands mums love, Markey admitted that both his company – and sector – could do more.
Revealed yesterday (26 April) at