Autumn Statement 2016: What marketers need to know

Five months on from the referendum and the chancellor’s Autumn Statement has put a figure on the cost of Brexit, an additional £122bn in extra borrowing designed to ensure people have more money to pay for what they need rather than what they want.
A rise in the national living wage and an increase of the income tax threshold are clearly designed to put money in the pockets of working families. However, the question many businesses will be wondering is will the measures be enough whe