Automation and AI are not optional in travel

Travel is one of the largest ecommerce markets, and brands within it are best placed to take advantage of automation. There are so many players: hotels, airlines, booking platforms, travel agents, comparison sites... Automation is not a choice; everyone in this sector needs to operate at scale. According to eMarketer, the total digital spend in travel is estimated to reach $8.28bn by 2020 and 50% of brands in travel are now buying ads programmatically. Everyone loves talking about chat