Australian mobile advertising spend jumps 30% in Q1

Australian advertisers invested $653m in mobile advertising in the first quarter of 2017, up 29% year-on-year.
The figures, from the Interactive Advertising Bureau of Australia’s IAB PwC Online Advertising Expenditure Report, reveal mobile ad spend now represents more than half (53.5%) of the display advertising market – a significant increase from the 21.5% share it held three years ago.
The increase in ad spend reflects the maturing mobile advertising market as well as changing con