Australian digital ad revenues hit $2.1bn buoyed by mobile and video

Digital advertising revenue in Australia reached $2.1bn in the first quarter of 2018, as mobile and video advertising continue to bolster spends.
The figures from the Online Advertising Expenditure Report by IAB/PwC revealed an overall increase in digital ad revenues – up 13% year-on-year, although this figure dipped 3.5% from the December quarter due to the increased Christmas spend.  
Search and directories continue to attract the largest share of advertising dollars attracting