AudienceScience says it gave $1.20 in every $10m of media spend to ‘methbot’
Audience Science has released the data from an audit that shows it was minimally impacted by the large-scale ad fraud dubbed ‘methbot’.
The ad tech business says it carried out tests after learning of the threat, with just $1.20 in every $10m spent being served to IP addresses operated by ‘methbot’.
The industry and public were alerted to the issue at the end of last year after cyber security firm White Ops released a report that claimed that millions in ad spend had pote
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