Audiences ‘dessert’ Channel 4’s Bake Off finale – can it win them back next season?

The Great British Bake Off is usually the cherry on top of Channel 4’s schedule, but audiences went sour this time round. 
Series 13 of the much-loved baking format wrapped last night (November 16) with 2 million fewer viewers than 2021’s series finale, according to Barb data. Its 13th series ended with an audience of 5.2 million, down on the 7.2 million who tuned in for 2021’s series finale. This is the lowest ratings of a series ender of all time.
The series was hea