Attention metrics are the new marketing ‘must’ – here’s why

As part of The Drum’s Data and Privacy Deep Dive, MediaMath’s Emera Trujillo argues the value of prioritizing attention in media measurement efforts. 
Today, with almost seven hours a day spent in front of screens and consumers being exposed to almost 10,000 ads daily, it’s harder than ever for marketers to capture consumer attention and build connections.
As ‘attention metrics’ gain broader industry adoption, how can organizations leve