AT&T rolls up adtech offerings into Xandr, taking on Oath’s services head-on

AT&T  has announced the launch of Xandr, its new advertising offering that consists of recent acquisition AppNexus, AT&T Adworks and its other adtech services.
Xandr, named after AT&T founder Alexander Graham Bell, has consisted of AT&T’s advanced TV, data and analytics businesses, ATT.net,  AdWorks, and AppNexus, all of which are to continue supporting the 170 million direct to consumer relationships across wireless, video and broadband. AppNexus had been added t