AT&T kicks off second year of original content creation with Hello Lab

For a second year, AT&T has kicked off Hello Lab, a slate of original content created for millennial and Gen Z viewers, in a partnership with Fullscreen Media’s Strategic Content Group. This year, in addition to social media distribution which garnered over 117 million views last year, the content will also be available on Directv Now.
“AT&T Hello Lab engages younger audiences who expect a personal relationship with their media, and who are typically not reached through tradi