At the intersection of design and business, should marketers worry about automation?

A common question businesses face today is whether design is worth investing in, as the costs of redesigning anything can rapidly balloon out of control.
This is a common question, according to Stefan Hirsch, partner and ASEAN lead, IBM Experience, as pinpointing causality and the business impact of design thinking can be hard.
“We’ve done some work with large banks in the region, where we’ve gone through design thinking and agile delivery to create a new customer experience, a