At SXSW, extended reality will call for an end of distance as we know it

Extended Reality (XR) – encompassing the full spectrum of augmented, virtual and mixed reality experiences – has moved beyond novelty.
SXSW 2018 will rightfully tout XR’s traction as a strategic channel and medium plenty ripe for brand and business adoption. The timing is apt: Accenture’s just-released Technology Vision 2018 report shows that more than half (52%) of businesses are developing an XR strategy, and 79% believe XR will have a widespread, cross-industry impact