Aston Villa appoint Great State to 'future proof' digital strategy

Aston Villa have appointed tech agency Great State to future-proof the digital strategy, as they endeavour to strengthen their online customer experience.
The appointment signifies how football clubs are becoming more digitally savvy and striving to enrich their fans’ enjoyment and participation online.
The club said it wants to "deliver a customer-first digital proposition to market". 
“We’re trying hard to upgrade our entire digital footprint at Villa, sourcing and