Asos: We don’t know if social media is a threat or an enabler

Asos has admitted that while it relies heavily on social media to communicate with and market to its millions of customers, its relationship with sites such as Facebook and Instagram is not always straightforward.
Speaking on a results call yesterday (13 July) following Asos’s third quarter results, CEO Nick Beighton said: “[Going forward] we don’t know whether [social media] will be a drag or an enabler. But certainly with potential buy buttons coming through social media, the