Asos, Ted Baker & Durex: 5 things that mattered this week

Durex wants to ‘close the orgasm gap’
It has been more than six years since RB repositioned Durex with its ‘Love sex’ strapline following the acquisition of owner SSL, emphasising fun and intimacy rather than solely sexual health. The brand is now taking another step in the same direction with the launch of a range to “create a new orgasm category on shelf”.
The products, including gels, condoms and toys, are being launched to support a wider brand purpose of