Asos lauds effect of Instagram Stories as it reduces marketing spend

Asos has singled out the performance of Instagram Stories in its marketing mix, saying the number of people viewing its content on the platform has almost doubled in just six months.
The online retailer today (11 April) reported stellar sales for the six months to 28 February, noting a 10% rise in half-year profits to £29.9m as sales jumped 27% to £1.13bn compared with the same period in the previous year.
On a call with analysts, chief executive Nick Beighton praised the Instagram-e