Asics takes over IAAF sponsorship after Adidas severed ties amid doping and corruption scandals
Asics has agreed terms with the International Association of Athletics Federations (IAAF) to become the new top-tier sports brand sponsor.
The Japanese sports brand will replace Adidas, which confirmed last week that it was ending its relationship with the governing body early by "mutual agreement”.
The German sports brand’s signed an 11-year deal with the IAAF in 2008, however the doping and corruption scandal that has engulfed world athletics reportedly drove the company to sever t
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