Asics strands athletes on its 'Blackout Track' for a mindfulness marathon
Asics has created a 'blackout' running track designed to train runners to appreciate the role the mind plays in exercise and promote its new Gel Kayano 25 range.
The sports brand, which recently opening up to The Drum about the power of mindfulness in running, has created a meditative experience devoid of distractions like smartphones and devices. Its 'Blackout Track' experiment is lit by spotlight to blur out any distracting variables.
Cloaked in darkness with no
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