Asia Pacific consumers prefer shopping offline but digital shapes purchase decisions, finds Google

Consumers in Asia Pacific would prefer to buy offline, according to Google research, but the majority are still conducting research online while in store.
The findings were a highlight from a major piece of research by Google into the purchase behaviours of Asia Pacific consumers across the baby care and personal finance categories.
According to the research, for baby care the majority of consumers in most markets prefered to buy offline. It found this particularly prevalent in India (90%), Viet