27-09-2016 16:54 via marketingweek.com

Ashley Madison ‘confident’ it can pull off comeback after hacking scandal

In the summer of 2015, a team of hackers released the details of 35 million members of dating website Ashley Madison in one of the biggest data breaches ever seen. The rest, as they say, is history.
For any brand this would have been an unqualified PR disaster but for Ashley Madison, which was built on enabling married people to commit adultery discreetly, it rocked the very foundations of its business.
Yet despite being handed what many would consider a poisoned chalice, lifelong marketer Rob S
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