Asda's creative account moves from Saatchi & Saatchi to AMV BBDO after surprise review

AMV BBDO has won Asda's creative account following a surprise review that kicked off earlier this year.
The agency pitched against incumbent of two years Saatchi & Saatchi, Leo Burnett and J Walter Thompson London.
The retailer's chief customer officer, Andy Murray, said: “We are delighted to appoint AMV BBDO. Their brilliant team and inspiring work has given us real confidence that they understand Asda and how to connect with our value-seeking, busy customers.
“We are