Asda tops paid search advertising, with more than double the click-throughs of its nearest rival

Asda has been revealed as the leading UK online grocery retailer for paid search advertising according to click-through rates released by Kantar Media company AdGooroo.
The Walmart-owned supermarket performed better than its rival brands according to the study, which examined google.co.uk desktop advertising activity on 83 branded and unbranded grocery-related keywords in the eight months between January and August 2016.
During that period, Asda generated 5.8 million clicks, giving it a 2.5 mill