Asda points to ‘encouraging signs’ as its sales decline slows

Asda saw sales [at stores open for over a year] fall by 2.9% in the three months to 31 December, with the latest decline marking Asda’s 10th straight quarter of falling sales. However, despite the latest fall, it says it is “encouraged” by the numbers.
The numbers mark an improvement on the third quarter, in which Asda’s sales fell 5.8%, while the struggling supermarket giant claims to have enticed 140,000 extra customers through its doors over the fourth quarter.
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