Asda kickstarts Halloween with spooky 1980’s homage

Asda has started its trick or treating early with the launch of a 1980's themed Halloween commercial, as it seeks to get customers in the mood for a good old scare.
Devised by Saatchi & Saatchi London, the piece kicks-off with an ethereal bolt of green lightning energising a suburban Halloween party, with multiple generations from the kids to the grandparents shaking off their inhibitions to boogie like it’s 1987.
Inspired by a typical music promo the fast-paced pro