ASA complaints about KFC's 'The Whole Chicken' ad could exceed 400 before investigation decided

The latest KFC advertising campaign has sparked over 350 complaints to the Advertising Standards Authority (ASA) although the watchdog has yet to decide whether to investigate the issue.
The ASA noted that at the time of writing there were 356 complaints, however it is expected the number could pass 400 before it makes a decision, possibly this week, as to whether to look into claims that ‘The Whole Chicken’ campaign was ‘distressing’ and ‘misleading’.
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