ASA bans William Hill ad served in Mario Kart app for targeting kids

An ad for betting brand William Hill has been banned by the Advertising Standards Authority (ASA) after the watchdog concluded the campaign was targeting children. The ad was served to under-18s after Google’s ad placement program placed it in a Nintendo Mario Kart app.
The ad, which appeared within an app called New Mario Kart 8 Trick, advertised William Hill’s online ‘Vegas games’, followed by a button which said ‘Install’. The app had a PEGI rating 3 &ndash