ASA bans Stuart Pearce Carlsberg ad for promoting drinking in an 'unsafe and unwise' location

The Advertising Standards Authority (ASA) has slapped Carlsberg with a ban over an ad which seen former England player Stuart Pearce delivering beer to a building site. 
Following a complaint from Alcohol Concern the campaign has been quashed by the watchdog for promoting drinking in "unsafe and unwise" location. 
The video showed Pearce and a delivery driver arriving at a building site with a giant crate of Carlsberg to present to the builders on the site as a surprise. After the