ASA bans Cadbury ad and warns brands ‘don’t take easy option’ when it comes to junk food marketing

The ad regultaor has warned brands not to take the “easy option” when it comes to advertising high fat, salt and sugar (HFSS) products as it bans three confectionery company’s online ads – a first since it introduced new junk food rulings.
Mondelez UK, which owns Cadbury, Cloetta UK, which manufactures Chewits, and Swizzels Matlow, which produces Squashies, each had complaints upheld over their targeting of unnder-16s online.
Guy Parker, the Advertising Standards Authorit